Hofstede’s five dimensions

a)Individualism: The degree to which action is taken for the benefit of the individual or the group.

b)Power Distance: The degree to which inequality or distance between those in charge and the less powerful (subordinates) is accepted.

c)Certainty: The extent to which people prefer rules, regulations and controls or are more comfortable with unstructured, ambiguous or unpredictable situations.

d)Achievement: The degree to which we focus on goal achievement and work or quality of life and caring for others. This dimension also tracks the relative masculine and feminine influences in the workplace.

e)Time Orientation: The extent to which members of a society are prepared to adapt themselves to reach a desirable future vs. the extent to which they take their guidance from the past and focus on fulfilling their present needs and desires.

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